This is one of my all time favorite books because it involves two of my favorite things; coffee and business!
Onward is the story of Starbucks! Love them or hate them, Starbucks changed the coffee game as we know it. For most of the world the name Starbucks is synonymous with quality coffee. What you may not know is that Starbucks almost failed. This is the story of how Starbucks reinvented itself and became the coffee giant it is today. There are some great lessons here about perseverance, identity, and dedication to your brand.
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